In the previous posts we highlighted process how to become 3M or Avery Dennison certified vinyl graphics installers.

Now we’d like to share with you our thoughts of the several key reasons for importance of certification:

Professional Credibility and Trust

Credibility: Being 3M certified demonstrates that an installer has undergone rigorous training and meets the high standards set by 3M. This certification acts as a testament to the installer’s expertise and proficiency.
Customer Trust: Customers are more likely to trust and hire certified installers, knowing they have been trained by a reputable and recognized company like 3M.

Technical Expertise and Skill Enhancement

Training: 3M certification programs often include comprehensive training that covers the latest techniques, materials, and installation methods. This ensures installers are up-to-date with industry standards and best practices.
Quality Assurance: Certified installers are trained to handle 3M products correctly, ensuring high-quality installations that meet or exceed customer expectations.

Competitive Advantage

Market Differentiation: Having a 3M certification can set installers apart from their competitors. It serves as a unique selling point that can be leveraged in marketing and business development.
Increased Opportunities: Some projects, especially those requiring specific performance standards, may require or prefer certified installers. This opens up more job opportunities and the potential for higher-paying contracts.

Access to Resources and Support

Technical Support: Certified installers often have access to dedicated technical support from 3M. This can be invaluable when encountering complex installation challenges or needing expert advice.
Exclusive Products and Tools: Certification may provide access to specialized 3M products and tools that are not available to non-certified installers, further enhancing the quality of their work.

Customer Satisfaction and Warranty Benefits

Warranty Coverage: Installations performed by 3M certified professionals might come with enhanced warranty options. This provides peace of mind to customers, knowing that their investment is protected.
Satisfaction: Proper installation by trained professionals ensures the products perform as intended, leading to higher customer satisfaction and fewer callbacks or complaints.

Ongoing Education and Networking

Continuous Learning: Many certification programs include opportunities for ongoing education. This keeps installers informed about new products, technologies, and techniques.
Networking: Being part of a certified community allows installers to network with other professionals, share knowledge, and learn from each other’s experiences.

Enhanced Business Reputation and Branding

Brand Association: Associating with a globally recognized brand like 3M enhances the business’s reputation. It signals to clients that the installer maintains high standards of quality and reliability.
Professional Image: Displaying 3M certification logos on marketing materials, vehicles, and uniforms can improve the perceived professionalism and credibility of the installer’s business.

Improved Efficiency and Reduced Waste

Efficient Techniques: Training programs often teach the most efficient installation methods, which can save time and reduce material waste. This leads to cost savings and increased profitability.
Minimized Errors: Proper training reduces the likelihood of installation errors, which can result in costly rework and product wastage.

Higher Customer Referrals and Repeat Business

Positive Word-of-Mouth: Satisfied customers are more likely to recommend certified installers to others. This can lead to a steady stream of referrals and repeat business.
Loyalty: Customers who receive high-quality installations are more likely to become loyal clients, leading to long-term business relationships.

Compliance with Industry Standards and Regulations

Regulatory Compliance: Certification ensures that installers are knowledgeable about and compliant with local, national, and international regulations and standards, reducing the risk of legal issues.
Safety Standards: Certified installers are trained in safety best practices, ensuring safer work environments and reducing the likelihood of accidents.

Access to Marketing Support and Tools

Promotional Materials: Certified installers often receive marketing support from 3M, including promotional materials, advertising support, and inclusion in 3M’s installer directories.
Lead Generation: Some certification programs provide leads to certified installers, helping them grow their business through direct client referrals from 3M.

Warranty and Insurance Advantages

Extended Warranties: Enhanced warranty options for certified installations can be a significant selling point for customers, offering additional value and protection.
Insurance Benefits: Certified installers may have access to better insurance rates or coverage due to their demonstrated expertise and lower risk profile.

Feedback and Product Development Involvement

Product Feedback: Certified installers may have opportunities to provide feedback on 3M products, influencing future product development and improvements.
Beta Testing: Installers might be invited to participate in beta testing for new products, giving them early access to innovations and the chance to shape industry advancements.

Recognition and Awards

Awards Programs: Many certification programs include awards and recognition for outstanding performance. Winning awards can further boost an installer’s reputation and credibility.
Industry Recognition: Being certified by a leading company like 3M can lead to recognition within the industry, potentially opening up further business and professional opportunities.

Stronger Supplier Relationships

Preferred Partner Status: Certification can lead to stronger relationships with suppliers, who may offer better terms, discounts, or priority service to certified professionals.

Interesting in more details in vinyl graphics installation industry, new products from leading industry’s manufacturers or having graphics installation project upcoming? Please don’t hesitate to contact us with all your questions.